In a marketplace teeming with competition, standing out is no longer a luxury—it’s a necessity. Harsh Pamnani’s latest book, “From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand,” is the ultimate guide for start-ups aiming to carve out a unique identity and build lasting trust with their audience. Unlock the Secrets to Transforming Your Start-Up into a Trustworthy Brand with this book. Packed with compelling stories of Indian start-ups that have successfully navigated the turbulent waters of branding, this book is not just a guide—it’s a source of inspiration. Learn from the journeys of companies like Zomato, Ola, and others, and understand the pivotal moments that transformed them from mere names to household brands.
With case studies and insights from Zerodha, Epigamia, SUGAR Cosmetics, Caratlane, Paperboat, Meesho, Chaayos, Razorpay and many more.
ADVANCE PRAISE
“This book is a masterclass in start-up branding… an accessible, essential read.”— Deep Kalra, Founder and Chairman, MakeMyTrip
“This book offers many valuable lessons for those aiming to create a standout brand in an era when the market is more crowded than ever.” — Anand Deshpande, Founder, Chairman, and MD, Persistent Systems
“Harsh has crafted a wonderful book to inspire new, budding entrepreneurs into building great start-ups and admirable brands.” — Supam Maheshwari, Co-founder and CEO, FirstCry
“As India becomes one of the centres for start-ups across the world, this book is well-timed and should be read.” — Janmejaya Sinha, Chairman, BCG India
“Harsh provides an invaluable guide to this essential subject… A must-read for entrepreneurs and marketers who wish to build great brands.” — Harish Bhat, Former Brand Custodian, Tata Sons
“An important book that provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market.” — Rama Bijapurkar, Market Strategy Expert
This book is divided into four parts, each focusing on a different aspect of start-up branding. Here’s a brief overview of the structure and contents of each part:
Part I: Investors’ Perspective: In this section, we delve into the perspectives of two of India’s leading start-up investors, exploring their insights and strategies for building strong brands that attract investment. In the subsequent sections, various branding concepts are explained. Each chapter begins with perspectives from a renowned leader who has either created an admirable brand or assisted start-ups in brand creation. Then, each concept is explored contextually through case studies of admirable start- ups from diverse sectors.
Part II: Foundational Pillars: This part lays the groundwork for start-up branding, covering topics such as building a start-up’s belief system and culture, which form the foundation of a strong brand identity.
Part III: Market Research and Opportunity Analysis: In this section, we dive into the critical aspects of market research and opportunity analysis, including leveraging insights, category creation, segmentation and achieving product–market fit.
Part IV: Brand Development: The final part focuses on the practical aspects of brand development, including brand positioning, design, consistency, communication, sales, distribution, brand portfolio management and the dynamics of environmental, social and governance (ESG) and corporate social responsibility (CSR).
“From Unknown to Unforgettable” dives deep into the heart of branding, offering a treasure trove of strategies tailored specifically for the Indian market. Unlike generic branding manuals, discover the power of authentic branding in this book addresses the unique challenges faced by Indian start-ups, providing actionable insights that are both practical and impactful.
Harsh Pamnani lays out a clear roadmap for start-ups to follow, emphasizing the importance of trust, authenticity, and storytelling. The book breaks down complex branding concepts into easy-to-understand strategies, making it accessible for entrepreneurs at any stage of their journey. Whether you’re just starting out or looking to rebrand, “From Unknown to Unforgettable” provides the tools you need to succeed.
In an era where consumer trust is hard to earn and easy to lose, “From Unknown to Unforgettable” is a timely and essential read. It not only highlights the importance of building a trustworthy brand but also offers practical steps to achieve it. This book is a must-read for anyone looking to make a lasting impact in the Indian market.
It will be released this October and will be available in major bookstores, online platforms, and independent retailers. We would love for you to help us champion this book. Your support would mean everything.
About the Author: Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times and Financial Express. Harsh has delivered talks at prestigious forums, including TEDx (seven-time speaker), Josh Talks, IIT Bombay and IIM Ahmedabad. Additionally, he has taught start-up branding course at MICA Ahmedabad and business storytelling at IIM Indore.
