Mumbai, 2025: Penguin Random House India has announced the appointment of Ayesha Chenoy, Founder and Chairperson of RepIndia, to its External Advisory Committee. This dynamic committee, composed of leading experts and thought leaders from a range of industries, is instrumental in shaping the future of publishing in India. It focuses on providing strategic insight, digital foresight, and operational innovation to guide Penguin through a transformative era in the publishing landscape.
Ayesha Chenoy’s inclusion in this committee marks a significant step forward for Penguin Random House India. She is a well-recognized trailblazer in India’s digital marketing space and an influential voice in the intersection of media, technology, and storytelling. With her rich experience in brand building, digital transformation, and creative innovation, Ayesha is perfectly poised to contribute to Penguin’s mission of strengthening its digital strategy and adapting to the evolving needs of readers and authors alike.
As the driving force behind RepIndia, one of India’s most awarded independent digital agencies, Ayesha has revolutionized the way Indian and global brands connect with their audiences. Her agency has been at the forefront of launching and expanding digital footprints for major brands such as Burger King, GAP, Canon, Viacom, Kajaria Tiles, JSW, Tata Trusts, and the Adani Group. Under her leadership, RepIndia has become synonymous with disruptive creativity, measurable impact, and innovative storytelling.
Beyond her professional success in the corporate world, Ayesha is also a celebrated author under the Penguin banner. Her bestselling book, The Bravest Person I Know, has been acclaimed for its profound and empathetic exploration of mental health and personal resilience. This rare combination—of being both a digital strategist and a published author—gives Ayesha a unique and invaluable perspective on the publishing world. She understands both the creative process of storytelling and the technological innovations needed to amplify its reach and relevance in the digital age.
Ayesha holds an Economics degree from Cambridge University, where she was awarded the prestigious Adam Smith Prize—an accolade previously received by Nobel Laureate Amartya Sen. Her academic excellence was followed by a stint in investment banking in London, but her return to India marked the beginning of her transformative impact on the country’s digital marketing space. With a global outlook and a deep understanding of local trends, Ayesha has consistently pushed boundaries and driven meaningful change across sectors.
Speaking on Ayesha’s appointment, Gaurav Shrinagesh, CEO of Penguin Random House India, SEA & MENA, stated:
“Ayesha is a vital addition to our advisory committee, especially as we evolve in a rapidly transforming digital world. With emerging technologies, shifting reader habits, and new forms of engagement, her expertise offers us an edge in adapting to change, resolving digital challenges, and preparing for an AI-driven future. Her dual perspective—as a digital strategist and an author—will help us navigate this evolution thoughtfully and efficiently.”
In response, Ayesha expressed her excitement and commitment to the new role, saying:
“I am honoured to be a part of this distinguished Advisory Committee and work with Gaurav as he leads one of the most exceptional publishing teams in Asia. As someone who has digital running in her veins, I hope to add strategic insights in a world where powerful stories can now garner even more engagement and reach through technology and the use of AI in an evolving media landscape.”
This move underscores Penguin Random House India’s ongoing commitment to innovation, inclusivity, and reader-centric publishing. As the company explores new ways to connect authors with wider audiences and improve discoverability in a content-saturated world, the expertise of its External Advisory Committee will be critical. With Ayesha Chenoy on board, Penguin gains not only a strategic thinker but also a creative visionary who understands the pulse of today’s digital consumers.
In an age where publishing is no longer confined to the printed page but spans platforms, formats, and digital ecosystems, Ayesha’s presence on the committee is poised to help Penguin Random House India remain at the forefront of literary innovation. Her insights will be instrumental in charting a path that honors the company’s literary heritage while embracing the limitless possibilities of the digital future.
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