“What The Heck Do I Do With My Life?” by Ravi Venkatesan

Ravi Venkatesan Releases Second Book Titled “What The Heck Do I Do With My Life?” – A Practical Guide on How to Flourish in the 21st Century 

The book has received praise from global industry leaders such as Bill Gates, Satya Nadella, Kiran Mazumdar Shaw, Nandan Nilekani and PV Sindhu and is available in stores and on Amazon India, Flipkart and Snapdeal. 

January , 2022: Ravi Venkatesan, founder of the Global  Alliance for Mass Entrepreneurship (GAME), UNICEF’s Special Representative for Young People and Innovation and former chairman of Microsoft India,  Cummins India and Bank of Baroda, released his second book titled “What  The Heck Do I Do With My Life: How to Flourish in Our Turbulent Times”.  The book is a practical guide on how to flourish in the 21st century and is targeted towards young people, working professionals, CXOs, retired veterans and anyone who wishes to develop the mindset, skills and strategies that are required to flourish in our period of extreme change. 

Having been in the works for almost a decade, the book highlights the rapid  pace at which the world is changing – driven by factors such as technology, climate change, demographics and inequality – and the need for a new  ‘paradigm shift’ to view the world and our place in it.  Sharing tools and strategies to implement this shift, Venkatesan shares insights across diverse facets of living and working in the 21st Century, such  as the importance of adaptability to our changing environment, cultivating a  positive mindset, learning key ‘meta skills’ in the age of Artificial Intelligence, honing leadership qualities,  managing money and finance and lastly how to truly feel happy and successful in this ever-changing dynamic world. 

To illustrate the above through his own experiences, the book is peppered with several anecdotes from  Venkatesan’s personal and professional life spread across his long and successful career, allowing readers a  peek into his life and mind.  

Commenting on the book, Nandan Nilekani, Chairman and Co-founder Infosys and founding  Chairman of the Unique Identification Authority of India (UIDAI) said “Ravi has taken a lifetime of  learning and condensed it into a deeply personal account of what it takes to flourish in this period of extreme change. What the Heck Do I Do With My Life? is full of practical advice as well as wisdom, on meaningful living.  It should inspire, challenge and most of all, help you find your purpose!” 

Echoing these views, Kiran Mazumdar-Shaw, Founder and Executive Chairperson, Biocon Limited said “Flourishing in our VUCA world requires intentional choices that will bring sense and sensibility to our lives.  Ravi’s book is an invaluable and must-read guide for this.” 

Speaking on the conceptualization of this book, author Ravi Venkatesan said “Over the last few years, I  found many people, young and old, asking the question that is the title of this book. This is because of the incredible rate of change around us and the explosion of complexity and choices. In order to not just survive but thrive in the 21st Century, we will need to be far more intentional about our choices and it will also take a  very different mindset, new skills and strategies. That’s what this book is all about.” 

 About the author

Ravi Venkatesan is a business leader, author and social entrepreneur. He is currently UNICEF’s  Special Representative for Young People and Innovation, the founder of the Global Alliance for Mass Entrepreneurship (GAME) and serves on the boards of Hitachi Ltd and Rockefeller  Foundation. Ravi was the chairman of Microsoft India, Bank of Baroda and Cummins India. He has a B.Tech from IIT Bombay, an MS from Purdue University and an MBA from Harvard  Business School. Ravi is the author of Conquering the Chaos: Win in India, Win Everywhere. He was voted as one of India’s best management thinkers by Thinkers50 and as Microsoft’s Alumni  Hero 2020. 

Praises for book

‘The digital revolution that is transforming business and society has created both extraordinary challenges and unprecedented opportunities. In his insightful and compelling book, Ravi Venkatesan offers practical perspectives on the  mindset, skills and strategies that lead to impact and happiness.’

– Satya Nadella, Chairman and CEO, Microsoft  Corporation

‘In this deeply thought-provoking book, Ravi simultaneously contemplates big philosophical questions while delivering common-sense advice on how to design a successful and satisfying life in a century of profound change and stunning possibilities. It is filled with inspiring stories and insights. I highly recommend it.’

– P.V. Sindhu, Two-time Olympic  medallist and world badminton champion 

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