Think Like The Minimalist – The Revolutionary New Age Branding Holy Grail by Chirag Gander and Sahil Vaidya

Mumbai, May 19, 2023, The Minimalist, one of India’s inventive brand and digital solutions companies, is pleased to announce the reissue of their book titled ‘Think Like The Minimalist’ by its founders Chirag Gander and Sahil Vaidya. The book presents uniqueness and fresh ideas that will help the young and experienced brand experts, digital designers and communication specialists think minimalistically yet impactfully at the most atomic level to create an effective and mindful shift in creative thinking in campaigns and brand designs.

The book is aimed at marketers, brand managers, and design leaders who are looking for fresh and inventive ideas to differentiate their products and services in a cluttered marketplace. It’s easy to understand and its simplicity will help working professionals to produce thought-provoking ideas for implementation. ‘Think Like The Minimalist’ is an essential read that will encourage the thinkers of the new-age marketing world as well as the aspiring marketers to think brand intuitively and outside the box. The unique philosophy of the authors – Sahil Vaidya & Chirag Gander which is captured extremely simply in this book is backed by their experience and successful methodologies and case-studies of their brand work set across the spectrum of digital age branding solutions.

Think Like The Minimalist

On the book ‘Think like The Minimalist’, Chirag Gander, Co-Founder, The Minimalist shared, “Minimalism is not just a design aesthetic, it’s a way of life. We have been passionately implementing this philosophy that has delivered so many brand success stories for The Minimalist. Our book captures this very simply and shows the readers how to adopt this philosophy and apply it to their work and personal lives.”

Sahil Vaidya, Co- Founder, The Minimalist says, “The power of Minimalist thinking lies in its simplicity. We’ve used this philosophy to create innovative solutions for our clients, and now we want to share it with the world through our book.”

The book presents an idea and depth of Minimalist thinking that has taken the world of creativity to another level and has the potential to inspire readers to adopt a Minimalist mindset not just in their work but in their personal lives as well. Reviewed and admired by some significant minds of the marketing and branding space, the book also has found the admiration of many aspiring young individuals.

‘Think Like A Minimalist’ by Sahil Vaidya & Chirag Gander retails on Amazon & Crossword at Rs. 499 for the Paperback Cover.

Think Like The Minimalist

About the authors

Sahil Vaidya, Co-Founder, The Minimalist

Sahil Vaidya is the Co-Founder of The Minimalist, one of India’s fastest-growing creative solutions and inventive brands. An engineering graduate from IIT Bombay, Sahil Co-Founded. The Minimalist along with his dynamic Co-Founder Chirag Gander during his final year in 2015. Marshaling a crew of over 170+ creative minds, Sahil wakes up every day with the single-minded focus: To turn The Minimalist into India’s most inventive company in the creative business.

Being featured in the prestigious Forbes 30 under 30 Asia, in 2019, Sahil has also been a growth lead for The Minimalist, catapulting the brand in the coveted LinkedIn India’s Top 25 Startups List in 2018. He was also featured in LinkedIn Top Voices 2021 for his signature minimalist – style humor.

Chirag Gander, Co-Founder, The Minimalist

Chirag Gander is the co-founder of The Minimalist, one of the fastest-growing creative solutions companies in India. He was born in a small town in Rajasthan and joined IIT Bombay to pursue chemical engineering, only to eventually figure out that his interests lay in the world of creativity. As an engineering graduate from IIT Bombay, Chirag co-founded the company during his final year in 2015. Currently with a crew of over 170+ creative minds & his co-founder Sahil Vaidya by his side, Chirag endeavors the vision of turning The Minimalist into India’s most inventive company in the creative business.

Chirag is also a national award-winning designer and became an adjunct professor at Miami Ad School at the mere age of 22. At The Minimalist, Chirag is largely involved in creatively crafting ideas. He has also driven multiple TEDx talks, he loves to share his insights and expertise with the industry. When not working, you can find Chirag planning his next trekking adventure or enjoying a match of cricket.

In 2019, Chirag & Sahil were featured in the prestigious Forbes 30 Under 30 Asia list. Their thought leadership attitude led to The Minimalist being featured in LinkedIn India’s Top 25 Startups List (2018). In 2021, the duo launched their book ‘Think Like The Minimalist’, introducing their unique philosophy of Minimalist thinking. With a simple four-step process and well-defined techniques from the Minimalist toolkit, the book provides actionable insights that marketers, brand managers, and design leaders can leverage to produce inventive ideas. This is also an essential read for students, practitioners, and leaders who are eager to succeed in the world of creativity.

Think Like The Minimalist

In 2021, the Co-Founding duo, Sahil and Chirag, launched their book ‘Think Like The Minimalist’, which is a short read on their unique IP of Minimalist Thinking. Filled with detailed techniques, examples and anecdotes, the book is a potent tool for design, marketing and branding for students as well as the digital industry practitioners. It equips them to master the art and science of thought-provoking design.