Mumbai, November, 2021: SuperBottoms, India’s no. 1 sustainable baby care business, founded by Pallavi Utagi, has launched a book series ‘The Adventures of Bummy,’ written by New Zealand based kids’ author and early childhood education expert, Pearl D’Silva, to instill good values in children at an early age. The book promotes honesty, kindness & respect which SuperBottoms believes are important for kids to become balanced, well-rounded adults. SuperBottoms’ mascot, Bummy, is an adorable and friendly rabbit who through his adventures, talks about how one can help out at home and take small steps to save the planet. The picture book also serves as an aid to inculcate reading habit early on. The first in the series which has 15-pages is available for pre-order only on www.superbottoms.com at Rs. 149/-.
Speaking at the book launch, Pallavi Utagi, Founder, SuperBottoms, said, “SuperBottoms as a brand is built on values like Honesty & Sustainability. It’s equally important to instill right values and positive habits that will shape children’s personality during their early growing years as much as them learning their ABCs and their 123s. Also, in their formative years, children should be allowed to explore and experience the world through their innate curiosity & own senses. ‘The Adventures of Bummy’ piques curiosity on these interests.”
Commenting on her book, Pearl D’Silva, Author, The Adventures of Bummy said, “It was great collaborating with SuperBottoms to help children acquire the right values. I am deeply impressed by the commitment that SuperBottoms brought to the ideation process. They are truly invested in the parenting journey as a whole.”
About SuperBottoms: Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies & toddlers. Run by a core team of parents, 90% of whom are mothers, it’s trusted by 2 lakh+ parents. SuperBottomsUNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with organic cotton, it is very gentle and safe on baby’s delicate skin. With a one-size-fit-all functionality, it has a patent pending for its innovative buttoning system that enables the same diaper to be used for babies up to 3 years. The brand is a leader in the cloth diaper category in India and a bestseller on marketplaces like Amazon India. SuperBottoms has raised 2 million in Series A from Saama Capital & DSG Consumer Partners and another half a million in debt funding from Alteria.
About Pearl D’Silva: Originally from Mumbai and currently in New Zealand, she holds a Master’s in Human Development from Nirmala Niketan. A Lecturer in early childhood education, Pearl is also an author who has a keen interest in picture books for children. She has presented academic papers at national and international conferences on children’s literature like “Oh the thinks you can think!” at The 35th International Board on Books for Young Children (IBBY) Congress in New Zealand & “Using children’s literature to facilitate creative thinking” at the Asian Festival of Children’s Content in Singapore in 2015.