RUNNING WITH THE DRAGON by Saibal Dasgupta’s

How India should do Business with China

The Chinese invest hugely in understanding foreign cultures and markets while basking in the knowledge that their competitors and would-be allies are unlikely to make sufficient effort to understand them. This is one reason why Chinese manufacturers have broken into the Indian market, making brands like Xiaomi, Haier, Huawei, ZTE, and Lenovo household names in major cities. Hardly any Indian product, with the exception of Tata Motors’ Jaguar, seen primarily as a British brand, has gained a foothold in China.

However, huge opportunities exist and it is possible to both compete and collaborate with the Chinese on our own terms. Entrepreneurs like Rajendra S. Pawar, chairman of NIIT, have shown the way, spending years learning the Chinese way of doing business, going on to establish IT teaching facilities in nearly a hundred universities and institutions in China. Some Indian pharmaceutical companies are also making their mark in China.

Running with the Dragon seeks answers about what Chinese companies are likely to do next to expand in the Indian market under different scenarios. Things are likely to change as the government is keen on removing stumbling blocks for Chinese investments amidst a decelerating economy. Indian businesses in different sectors will have to decide if they want to fight the new competition or collaborate with rivals. The book reflects the experience of over forty Indian and Chinese businesspeople, officials and experts besides the author’s own analysis.

Author : Saibal Dasgupta’s
Publisher :  Penguin Portfolio
 Available :  Amazon

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