The Sunday Times bestselling Being You is an accessible, inspiring and eye-opening exploration of the brain by one of the most remarkable pioneers working in science today.
A GUARDIAN, THE ECONOMIST, NEW STATESMAN, FINANCIAL TIMES & BLOOMBERG BOOK OF THE YEAR Being you is not as simple as it sounds.
Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After more than twenty years researching the brain, neuroscientist Anil Seth puts forward a radical new theory of consciousness, challenging our understanding of perception and reality and turning what you thought you knew about yourself on its head.
About the author
Anil Seth is a leading British researcher in the field of consciousness science. He is Professor of Cognitive and Computational Neuroscience at the University of Sussex, Co-Director of the Canadian Institute for Advanced Research (CIFAR) Program on Brain, Mind and Consciousness, and a European Research Council Advanced Investigator. His writing has appeared in the Guardian, New Scientist, Scientific American and Granta, and his 2017 TED talk has been viewed nearly 13 million times.
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